Products,Services and Brands MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Products,Services and Brands, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Products,Services and Brands MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Products,Services and Brands mcq questions that explore various aspects of Products,Services and Brands problems. Each MCQ is crafted to challenge your understanding of Products,Services and Brands principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Products,Services and Brands MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Products,Services and Brands. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Products,Services and Brands knowledge to the test? Let's get started with our carefully curated MCQs!

Products,Services and Brands MCQs | Page 4 of 20

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Q31.
The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called
Discuss
Answer: (d).Two-way stretch
Q32.
The factors that can help in differentiation of services include
Discuss
Answer: (d).all of the above
Q33.
The technique which is not included in co-branding is
Discuss
Answer: (b).wholesale co-branding
Q34.
The goods that are frequently and immediately bought by consumer's are classified as
Discuss
Answer: (c).convenience goods
Q35.
The goods that enter completely into manufacturing of the product are classified as
Discuss
Answer: (b).materials and parts
Q36.
The long lasting products that facilitate the development of the finished product is classified as
Discuss
Answer: (a).capital items
Q37.
In third level of customer value hierarchy, the marketer creates the basic products into
Discuss
Answer: (a).expected products
Q38.
The total number of product items included in the product mix is classified as
Discuss
Answer: (d).length of product mix
Q39.
The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of
Discuss
Answer: (a).product mix pricing
Q40.
The degree in which manufactured units are identical and meet the specification given by customers is classified as
Discuss
Answer: (d).conformance quality