Products,Services and Brands MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Products,Services and Brands, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Products,Services and Brands MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Products,Services and Brands mcq questions that explore various aspects of Products,Services and Brands problems. Each MCQ is crafted to challenge your understanding of Products,Services and Brands principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Products,Services and Brands MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Products,Services and Brands. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Products,Services and Brands knowledge to the test? Let's get started with our carefully curated MCQs!

Products,Services and Brands MCQs | Page 10 of 20

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Q91.
The services such as repair and installation services are classified as

a.

empathy services

b.

value-augmenting services

c.

facilitating services

d.

assurance services

Discuss
Answer: (c).facilitating services
Q92.
According to service quality model, the ability to provide the service accurately and dependably is classified as

a.

empathy

b.

reliability

c.

responsiveness

d.

assurance

Discuss
Answer: (b).reliability
Q93.
The marketing which describes the skills to serve the clients is classified as

a.

interactive marketing

b.

internal marketing

c.

external marketing

d.

descriptive marketing

Discuss
Answer: (a).interactive marketing
Q94.
The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate

a.

purchase cycle cost

b.

cost of responsiveness

c.

life cycle cost

d.

assurance cost

Discuss
Answer: (c).life cycle cost
Q95.
To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of

a.

descriptive side

b.

demand side

c.

supply side

d.

complementary side

Discuss
Answer: (c).supply side
Q96.
The categories of services mix and intangible are classified as the example of

a.

pure tangible goods

b.

pure services

c.

tangible goods with accompanying services

d.

major service with minor goods

Discuss
Answer: (b).pure services
Q97.
The qualities of product that buyers evaluate after purchasing the product is classified as

a.

minor qualities

b.

search qualities

c.

credence qualities

d.

experience qualities

Discuss
Answer: (d).experience qualities
Q98.
If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is

a.

$80

b.

$165

c.

$15

d.

$85

Discuss
Answer: (a).$80
Q99.
The set of services expected by the customers are classified as

a.

interactive service package

b.

descriptive service package

c.

primary service package

d.

secondary service package

Discuss
Answer: (c).primary service package
Q100.
The churches, museums and charities are examples of the services of

a.

government sector

b.

private non-profit sector

c.

manufacturing sector

d.

business sector

Discuss
Answer: (b).private non-profit sector
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