Question

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

a.

left-market stretch

b.

down-market stretch

c.

up-market stretch

d.

Two-way stretch

Answer: (d).Two-way stretch

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Q. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

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