Q. The goods that are frequently and immediately bought by consumer's are classified as

View solution

Q. The goods that enter completely into manufacturing of the product are classified as

View solution

Q. The long lasting products that facilitate the development of the finished product is classified as

View solution

Q. In third level of customer value hierarchy, the marketer creates the basic products into

View solution

Q. The total number of product items included in the product mix is classified as

View solution

Q. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

View solution

Q. The degree in which manufactured units are identical and meet the specification given by customers is classified as

View solution

Q. The concept of product mix which refers to wide range of product lines carried by the company is classified as

View solution

Q. The concept which refers how much the process of order placement is easy is classified as

View solution

Q. The activities carry by the company to design and produce a differentiated container for particular product is classified as

View solution

Q. In the product hierarchy, the product classes that help in satisfying core needs are considered as

View solution

Q. The fundamental level of customer's value hierarchy is

View solution

Q. The examples of durable goods are

View solution

Q. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as

View solution

Q. The total length of each product line is divided by number of product lines which is carried by the company to calculate

View solution

Q. The shopping goods that differs on the basis of services and features rather than price are classified as

View solution

Q. All the items including in product line that share more than one form of particular products are classified as

View solution

Q. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called

View solution

Q. The pricing technique in which variable fee is charged with a fixed fee, are classified as

View solution

Q. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

View solution