Q. In third level of customer value hierarchy, the marketer creates the basic products into

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Q. The total number of product items included in the product mix is classified as

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Q. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

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Q. The degree in which manufactured units are identical and meet the specification given by customers is classified as

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Q. The concept of product mix which refers to wide range of product lines carried by the company is classified as

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Q. The concept which refers how much the process of order placement is easy is classified as

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Q. The activities carry by the company to design and produce a differentiated container for particular product is classified as

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Q. In the product hierarchy, the product classes that help in satisfying core needs are considered as

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Q. The fundamental level of customer's value hierarchy is

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Q. The examples of durable goods are

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Q. In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as

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Q. The total length of each product line is divided by number of product lines which is carried by the company to calculate

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Q. The shopping goods that differs on the basis of services and features rather than price are classified as

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Q. All the items including in product line that share more than one form of particular products are classified as

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Q. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called

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Q. The pricing technique in which variable fee is charged with a fixed fee, are classified as

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Q. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as

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Q. The group of products on the basis of tangibility and durability include

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Q. The concept which states all the activities for making the product operational on planned location is classified as

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Q. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as

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