Products,Services and Brands MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Products,Services and Brands, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Products,Services and Brands MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Products,Services and Brands mcq questions that explore various aspects of Products,Services and Brands problems. Each MCQ is crafted to challenge your understanding of Products,Services and Brands principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Products,Services and Brands MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Products,Services and Brands. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Products,Services and Brands knowledge to the test? Let's get started with our carefully curated MCQs!

Products,Services and Brands MCQs | Page 11 of 20

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Q101.
The characteristics of services include

a.

variability and inseparability

b.

intangibility

c.

perishability

d.

all of the above

Discuss
Answer: (d).all of the above
Q102.
According to categories of services mix, and the products that have no accompanying services are classified as

a.

tangible goods with accompanying services

b.

pure tangible goods

c.

pure services

d.

major service with minor goods

Discuss
Answer: (b).pure tangible goods
Q103.
Considering the categories of services mix, the meal of restaurant is classified as example of

a.

pure services

b.

major service with minor goods

c.

tangible goods with accompanying services

d.

pure tangible goods

Discuss
Answer: (c).tangible goods with accompanying services
Q104.
The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as

a.

minor qualities

b.

search qualities

c.

credence qualities

d.

experience qualities

Discuss
Answer: (c).credence qualities
Q105.
The pricing technique which transfer from off-peak periods to peak periods is classified as

a.

complementary pricing

b.

differential pricing

c.

reservation pricing

d.

non-peak pricing

Discuss
Answer: (b).differential pricing
Q106.
Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as

a.

tangible goods with accompanying services

b.

pure tangible goods

c.

pure services

d.

major service with minor goods

Discuss
Answer: (a).tangible goods with accompanying services
Q107.
The services provide by the companies that are beyond the performance and functioning of the product are classified as

a.

empathy services

b.

value-augmenting services

c.

facilitating services

d.

assurance services

Discuss
Answer: (b).value-augmenting services
Q108.
The banks, hotels, airlines, law firms and insurance companies are example of services of

a.

government sector

b.

private non-profit sector

c.

manufacturing sector

d.

business sector

Discuss
Answer: (d).business sector
Q109.
The determinants of service quality in service-quality model includes

a.

reliability and empathy

b.

responsiveness

c.

assurance and tangibles

d.

all of the above

Discuss
Answer: (d).all of the above
Q110.
The routine work of pricing, distribution and promotion of services to the customers is classified as

a.

descriptive marketing

b.

interactive marketing

c.

internal marketing

d.

external marketing

Discuss
Answer: (d).external marketing
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