Q. The services provide by the companies that are beyond the performance and functioning of the product are classified as

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Q. The banks, hotels, airlines, law firms and insurance companies are example of services of

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Q. The determinants of service quality in service-quality model includes

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Q. The routine work of pricing, distribution and promotion of services to the customers is classified as

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Q. The marketing done by motivating and training of employees for differential customer services is classified as

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Q. To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of

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Q. The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

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Q. The pricing technique used by sellers while selling individual products in bundles is

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Q. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

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Q. The factors that can help in differentiation of services include

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Q. The technique which is not included in co-branding is

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Q. The goods that are frequently and immediately bought by consumer's are classified as

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Q. The goods that enter completely into manufacturing of the product are classified as

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Q. The long lasting products that facilitate the development of the finished product is classified as

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Q. In third level of customer value hierarchy, the marketer creates the basic products into

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Q. The total number of product items included in the product mix is classified as

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Q. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of

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Q. The degree in which manufactured units are identical and meet the specification given by customers is classified as

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Q. The concept of product mix which refers to wide range of product lines carried by the company is classified as

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Q. The concept which refers how much the process of order placement is easy is classified as

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