Products,Services and Brands MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Products,Services and Brands, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Products,Services and Brands MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Products,Services and Brands mcq questions that explore various aspects of Products,Services and Brands problems. Each MCQ is crafted to challenge your understanding of Products,Services and Brands principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Products,Services and Brands MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Products,Services and Brands. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Products,Services and Brands knowledge to the test? Let's get started with our carefully curated MCQs!

Products,Services and Brands MCQs | Page 13 of 20

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Q121.
In third level of customer value hierarchy, the marketer creates the basic products into
Discuss
Answer: (a).expected products
Q122.
The total number of product items included in the product mix is classified as
Discuss
Answer: (d).length of product mix
Q123.
The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of
Discuss
Answer: (a).product mix pricing
Q124.
The degree in which manufactured units are identical and meet the specification given by customers is classified as
Discuss
Answer: (d).conformance quality
Q125.
The concept of product mix which refers to wide range of product lines carried by the company is classified as
Discuss
Answer: (a).width of product mix
Q126.
The concept which refers how much the process of order placement is easy is classified as
Discuss
Answer: (a).ordering ease
Q127.
The activities carry by the company to design and produce a differentiated container for particular product is classified as
Discuss
Answer: (d).packaging
Q128.
In the product hierarchy, the product classes that help in satisfying core needs are considered as
Discuss
Answer: (d).product family
Q129.
The fundamental level of customer's value hierarchy is
Discuss
Answer: (c).core benefit
Discuss
Answer: (d).machine tools and refrigerators