1. | The highly involved consumer buying behavior while perceiving significant differences between brands is called |
a. | complex buoying behavior |
b. | variety seeking buying behavior |
c. | dissonance reducing buying behavior |
d. | habitual buying behavior |
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Answer: (a).complex buoying behavior
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2. | The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called |
a. | Leading marketing |
b. | buzz marketing |
c. | online marketing |
d. | none of the above |
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Answer: (b).buzz marketing
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3. | If customer's expectations and products performance matches, the customer is |
a. | satisfied |
b. | dissatisfied |
c. | delighted |
d. | none of above |
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Answer: (a).satisfied
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4. | The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called |
a. | channeling stages |
b. | buyer readiness stage |
c. | channel designing stages |
d. | strategic stages |
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Answer: (b).buyer readiness stage
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5. | When the new developed product concept is tested, the next immediate step is to |
a. | develop market strategy |
b. | develop a testing technique |
c. | develop intermediaries |
d. | develop logistic network |
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Answer: (a).develop market strategy
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