E-PolyLearning

1. The highly involved consumer buying behavior while perceiving significant differences between brands is called
a. complex buoying behavior
b. variety seeking buying behavior
c. dissonance reducing buying behavior
d. habitual buying behavior
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Answer: (a).complex buoying behavior

2. The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
a. Leading marketing
b. buzz marketing
c. online marketing
d. none of the above
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Answer: (b).buzz marketing

3. If customer's expectations and products performance matches, the customer is
a. satisfied
b. dissatisfied
c. delighted
d. none of above
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Answer: (a).satisfied

4. The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called
a. channeling stages
b. buyer readiness stage
c. channel designing stages
d. strategic stages
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Answer: (b).buyer readiness stage

5. When the new developed product concept is tested, the next immediate step is to
a. develop market strategy
b. develop a testing technique
c. develop intermediaries
d. develop logistic network
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Answer: (a).develop market strategy

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