| 1. | The highly involved consumer buying behavior while perceiving significant differences between brands is called |
| a. | complex buoying behavior |
| b. | variety seeking buying behavior |
| c. | dissonance reducing buying behavior |
| d. | habitual buying behavior |
| View Answer Report Discuss 50-50! |
|
Answer: (a).complex buoying behavior
|
| 2. | The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called |
| a. | Leading marketing |
| b. | buzz marketing |
| c. | online marketing |
| d. | none of the above |
| View Answer Report Discuss 50-50! |
|
Answer: (b).buzz marketing
|
| 3. | If customer's expectations and products performance matches, the customer is |
| a. | satisfied |
| b. | dissatisfied |
| c. | delighted |
| d. | none of above |
| View Answer Report Discuss 50-50! |
|
Answer: (a).satisfied
|
| 4. | The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called |
| a. | channeling stages |
| b. | buyer readiness stage |
| c. | channel designing stages |
| d. | strategic stages |
| View Answer Report Discuss 50-50! |
|
Answer: (b).buyer readiness stage
|
| 5. | When the new developed product concept is tested, the next immediate step is to |
| a. | develop market strategy |
| b. | develop a testing technique |
| c. | develop intermediaries |
| d. | develop logistic network |
| View Answer Report Discuss 50-50! |
|
Answer: (a).develop market strategy
|