Marketing Channels MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Channels, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Channels MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Channels mcq questions that explore various aspects of Marketing Channels problems. Each MCQ is crafted to challenge your understanding of Marketing Channels principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Channels MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Channels. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Channels knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Channels MCQs | Page 3 of 12

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Q21.
In the new product development process, after the analysis of business the next step to be taken is
Discuss
Answer: (a).test marketing
Q22.
The adopter group who is the suspicious of change is classified as
Discuss
Answer: (c).laggard
Q23.
If men and women responds differently to the marketing efforts for fast food then the segment should be considered as
Discuss
Answer: (a).differentiable segment
Q24.
The procedure of displacement of long-established resellers by new intermediaries is classified as
Discuss
Answer: (c).disintermediation
Q25.
If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is
Discuss
Answer: (a).$14.67
Q26.
The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of
Discuss
Answer: (b).income segmentation
Q27.
The way in which two or more transportation modes are used together is classified as
Discuss
Answer: (c).intermodal transportation
Q28.
The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as
Discuss
Answer: (d).exclusive territorial agreement
Q29.
The competitive edge of your company can be best classified as
Discuss
Answer: (a).Strengths
Q30.
The farms products such as livestock, vegetables, wheat and cotton are best classified as
Discuss
Answer: (a).materials and parts in industrial product