Q. In the communication process, the decoding, encoding, feedback and response are together classified as

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Q. The major sources of ideas for product development comes from

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Q. The way the consumers feel or perceive towards an actual product or potential market offering is called

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Q. The products such as "VHS tapes" are examples of

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Q. In the new product development process, after the analysis of business the next step to be taken is

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Q. The adopter group who is the suspicious of change is classified as

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Q. If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

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Q. The procedure of displacement of long-established resellers by new intermediaries is classified as

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Q. If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is

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Q. The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

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Q. The way in which two or more transportation modes are used together is classified as

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Q. The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as

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Q. The competitive edge of your company can be best classified as

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Q. The farms products such as livestock, vegetables, wheat and cotton are best classified as

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Q. The 'cars', 'food items' and computers are best classified as

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Q. According to customer's four Ps, the 'communication' is part of

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Q. The market development is the result of introducing

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Q. In smaller companies, the pricing strategies are handled by

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Q. Return on Investment on marketing (ROI) can be assessed as

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Q. The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

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