Marketing Channels MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Channels, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Channels MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Channels mcq questions that explore various aspects of Marketing Channels problems. Each MCQ is crafted to challenge your understanding of Marketing Channels principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Channels MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Channels. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Channels knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Channels MCQs | Page 6 of 12

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Q51.
The conflict that can occur between two channels which operate at same level is classified as
Discuss
Answer: (b).horizontal channel conflict
Q52.
In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as
Discuss
Answer: (c).facilitators
Q53.
The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as
Discuss
Answer: (b).pull strategy
Q54.
The major sources of ideas for product development comes from
Discuss
Answer: (d).Both a and b
Q55.
The way the consumers feel or perceive towards an actual product or potential market offering is called
Discuss
Answer: (c).product image
Q56.
The products such as "VHS tapes" are examples of
Discuss
Answer: (b).product forms
Q57.
In the new product development process, after the analysis of business the next step to be taken is
Discuss
Answer: (a).test marketing
Q58.
The adopter group who is the suspicious of change is classified as
Discuss
Answer: (c).laggard
Q59.
If men and women responds differently to the marketing efforts for fast food then the segment should be considered as
Discuss
Answer: (a).differentiable segment
Q60.
The procedure of displacement of long-established resellers by new intermediaries is classified as
Discuss
Answer: (c).disintermediation