Marketing Channels MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Channels, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Channels MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Channels mcq questions that explore various aspects of Marketing Channels problems. Each MCQ is crafted to challenge your understanding of Marketing Channels principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Channels MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Channels. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Channels knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Channels MCQs | Page 2 of 12

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Q11.
The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as
Discuss
Answer: (a).product concept
Q12.
The tendency of difficult understanding related to use of market offering is called
Discuss
Answer: (b).complexity
Q13.
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as
Discuss
Answer: (a).emotional appeal
Q14.
The customers in growth stage of life cycle of products are classified as
Discuss
Answer: (b).early adopters
Q15.
Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as
Discuss
Answer: (b).print media
Q16.
The profits related to the new product in its introductory stage are
Discuss
Answer: (a).negative
Q17.
In the communication process, the decoding, encoding, feedback and response are together classified as
Discuss
Answer: (c).communication functions
Q18.
The major sources of ideas for product development comes from
Discuss
Answer: (d).Both a and b
Q19.
The way the consumers feel or perceive towards an actual product or potential market offering is called
Discuss
Answer: (c).product image
Q20.
The products such as "VHS tapes" are examples of
Discuss
Answer: (b).product forms