E-PolyLearning

1. In the personal selling process, the step which consists of identifying potential customers is classified as
a. presenting quota
b. demonstrating quota
c. prospecting
d. qualifying
View Answer Report Discuss 50-50!
Answer: (c).prospecting

2. According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called
a. sales promotion
b. offline promotion
c. direct channeling
d. direct marketing
View Answer Report Discuss 50-50!
Answer: (d).direct marketing

3. A descriptive thought about something held by a person is classified as
a. learning
b. attitudes
c. beliefs
d. perception
View Answer Report Discuss 50-50!
Answer: (c).beliefs

4. The Jeep can associated with brand personality trait known as
a. ruggedness
b. competence
c. sophistication
d. excitement
View Answer Report Discuss 50-50!
Answer: (a).ruggedness

5. The kind of information consumer obtains from advertising campaigns and sales people is classified as
a. personal sources
b. commercial sources
c. experiential sources
d. all of above
View Answer Report Discuss 50-50!
Answer: (b).commercial sources

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