| 1. | In the personal selling process, the step which consists of identifying potential customers is classified as |
| a. | presenting quota |
| b. | demonstrating quota |
| c. | prospecting |
| d. | qualifying |
| View Answer Report Discuss 50-50! |
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Answer: (c).prospecting
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| 2. | According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called |
| a. | sales promotion |
| b. | offline promotion |
| c. | direct channeling |
| d. | direct marketing |
| View Answer Report Discuss 50-50! |
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Answer: (d).direct marketing
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| 3. | A descriptive thought about something held by a person is classified as |
| a. | learning |
| b. | attitudes |
| c. | beliefs |
| d. | perception |
| View Answer Report Discuss 50-50! |
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Answer: (c).beliefs
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| 4. | The Jeep can associated with brand personality trait known as |
| a. | ruggedness |
| b. | competence |
| c. | sophistication |
| d. | excitement |
| View Answer Report Discuss 50-50! |
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Answer: (a).ruggedness
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| 5. | The kind of information consumer obtains from advertising campaigns and sales people is classified as |
| a. | personal sources |
| b. | commercial sources |
| c. | experiential sources |
| d. | all of above |
| View Answer Report Discuss 50-50! |
|
Answer: (b).commercial sources
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