1. | In the personal selling process, the step which consists of identifying potential customers is classified as |
a. | presenting quota |
b. | demonstrating quota |
c. | prospecting |
d. | qualifying |
View Answer Report Discuss 50-50! |
Answer: (c).prospecting
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2. | According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called |
a. | sales promotion |
b. | offline promotion |
c. | direct channeling |
d. | direct marketing |
View Answer Report Discuss 50-50! |
Answer: (d).direct marketing
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3. | A descriptive thought about something held by a person is classified as |
a. | learning |
b. | attitudes |
c. | beliefs |
d. | perception |
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Answer: (c).beliefs
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4. | The Jeep can associated with brand personality trait known as |
a. | ruggedness |
b. | competence |
c. | sophistication |
d. | excitement |
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Answer: (a).ruggedness
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5. | The kind of information consumer obtains from advertising campaigns and sales people is classified as |
a. | personal sources |
b. | commercial sources |
c. | experiential sources |
d. | all of above |
View Answer Report Discuss 50-50! |
Answer: (b).commercial sources
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