Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 1 of 24

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Q1.
In the personal selling process, the step which consists of identifying potential customers is classified as
Discuss
Answer: (c).prospecting
Q2.
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called
Discuss
Answer: (d).direct marketing
Q3.
A descriptive thought about something held by a person is classified as
Discuss
Answer: (c).beliefs
Q4.
The Jeep can associated with brand personality trait known as
Discuss
Answer: (a).ruggedness
Q5.
The kind of information consumer obtains from advertising campaigns and sales people is classified as
Discuss
Answer: (b).commercial sources
Q6.
According to SWOT analysis, the analysis of Opportunities & Threats is part of
Discuss
Answer: (b).External environment
Q7.
The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of
Discuss
Answer: (d).business promotions
Q8.
According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in
Discuss
Answer: (c).self-actualization needs
Q9.
The type of discount made to those buyers who use to buy the products or services that are out of season is classified as
Discuss
Answer: (b).seasonal discount
Q10.
The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as
Discuss
Answer: (a).event marketing