Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 7 of 24

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Q61.
The marketing strategy which does not focus on the difference between the consumer needs is called
Discuss
Answer: (a).mass marketing
Q62.
The situation in which the company targets whole market with one similar offer is called as
Discuss
Answer: (a).mass marketing
Q63.
The paints, nails and brooms are classic examples of
Discuss
Answer: (b).business services
Q64.
The supplies such as lubricants, coal, paper and pencils are best classified as
Discuss
Answer: (a).operating supplies
Q65.
The product quality level is considered as part of
Discuss
Answer: (a).actual product
Q66.
The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of
Discuss
Answer: (a).augmented product
Q67.
The market segment which is large enough or profitable enough to be served is known as
Discuss
Answer: (d).substantial segment
Q68.
The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as
Discuss
Answer: (b).demographic segmentation
Q69.
The market which is segmented on the basis of age and gender of customers is classified as
Discuss
Answer: (b).demographic segmentation
Q70.
The market segmentation done on basis of 'occupation' and 'education' of customers is an example of
Discuss
Answer: (b).demographic segmentation