Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 7 of 24

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Q61.
In the social class classification, the business professionals without any unusual wealth includes
Discuss
Answer: (a).upper middles
Q62.
The 'psychological factors' that affect consumer's buying behaviors includes
Discuss
Answer: (d).all of above
Q63.
The positive situational factors and internal capabilities is part of company's
Discuss
Answer: (a).Strengths
Q64.
According to 'Maslow's hierarchy of needs', the need for security and protection is classified as
Discuss
Answer: (c).safety needs
Q65.
Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called
Discuss
Answer: (b).personal selling
Q66.
The type of information consumer obtains by using and examining the product is classified as
Discuss
Answer: (a).experiential sources
Q67.
The form of countertrade in which buyer's and seller's exchange goods without involving any third party is classified as
Discuss
Answer: (a).barter
Q68.
The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as
Discuss
Answer: (b).oligopolistic industry
Q69.
The price cut technique which results in increasing market share but less loyal customers in market is classified as
Discuss
Answer: (b).fragile-market-share trap
Q70.
The problem arises in price cut when the customer's assume that quality of product has become poor is called
Discuss
Answer: (a).low-quality trap