Q. The positive situational factors and internal capabilities is part of company's

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Q. According to 'Maslow's hierarchy of needs', the need for security and protection is classified as

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Q. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called

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Q. The type of information consumer obtains by using and examining the product is classified as

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Q. After the idea generation through internal and external sources, the next step is

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Q. When any potential customer become a regular user of the product, this change is called

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Q. The pricing issues across channel levels includes

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Q. The aspects of brand that are linked to human traits, developed in a specific mix called

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Q. The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as

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Q. The tendency to which existing products appears less superior compared to innovative products is classified as

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Q. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called

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Q. According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as

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Q. The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

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Q. The marketers can build up demand of a particular product by

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Q. The remembrance of good points that are related to choose a brand as compared to competing brands is called

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Q. The adopter group 'late majority' is classified as

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Q. According to sustainable marketing, the major movements includes

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Q. The low involved buying behavior of consumers while perceiving significant differences between brands is called

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Q. The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

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Q. According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

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