Q. The tendency to which existing products appears less superior compared to innovative products is classified as

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Q. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called

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Q. According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as

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Q. The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

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Q. The marketers can build up demand of a particular product by

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Q. The remembrance of good points that are related to choose a brand as compared to competing brands is called

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Q. The adopter group 'late majority' is classified as

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Q. According to sustainable marketing, the major movements includes

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Q. The low involved buying behavior of consumers while perceiving significant differences between brands is called

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Q. The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

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Q. According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

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Q. The positioning statement must state the category of brands and its

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Q. The 'local or individual marketing' is also called as

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Q. According to brand personality traits, the 'ruggedness' is concluded as brand being

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Q. Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of

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Q. According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as

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Q. That minor stimuli which determines when and how customer will respond in certain way is called

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Q. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as

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Q. The competitive marketing strategies plays a role in companies

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Q. The products that consists of activities and benefits offered for sale are called

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