Q. According to brand personality traits, the 'ruggedness' is concluded as brand being

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Q. Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of

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Q. According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as

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Q. That minor stimuli which determines when and how customer will respond in certain way is called

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Q. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as

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Q. The competitive marketing strategies plays a role in companies

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Q. The products that consists of activities and benefits offered for sale are called

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Q. The 'Harley-Davidson' which marketed bikes for female segment of market is an example of

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Q. The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

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Q. The marketing strategy which does not focus on the difference between the consumer needs is called

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Q. The situation in which the company targets whole market with one similar offer is called as

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Q. The paints, nails and brooms are classic examples of

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Q. The supplies such as lubricants, coal, paper and pencils are best classified as

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Q. The product quality level is considered as part of

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Q. The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of

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Q. The market segment which is large enough or profitable enough to be served is known as

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Q. The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as

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Q. The market which is segmented on the basis of age and gender of customers is classified as

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Q. The market segmentation done on basis of 'occupation' and 'education' of customers is an example of

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Q. The product support services are part of

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