Question

The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

a.

geographic segmentation

b.

demographic segmentation

c.

psychographic segmentation

d.

behavioral segmentation

Answer: (b).demographic segmentation

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Q. The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

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