Question

The 'Harley-Davidson' which marketed bikes for female segment of market is an example of

a.

geographic segmentation

b.

gender segmentation

c.

psychographic segmentation

d.

behavioral segmentation

Answer: (b).gender segmentation

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. The 'Harley-Davidson' which marketed bikes for female segment of market is an example of

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

Q. The marketing strategy which does not focus on the difference between the consumer needs is called

Q. The situation in which the company targets whole market with one similar offer is called as

Q. The paints, nails and brooms are classic examples of

Q. The supplies such as lubricants, coal, paper and pencils are best classified as

Q. The product quality level is considered as part of

Q. The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of

Q. The market segment which is large enough or profitable enough to be served is known as

Q. The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as

Q. The market which is segmented on the basis of age and gender of customers is classified as

Q. The market segmentation done on basis of 'occupation' and 'education' of customers is an example of

Q. The product support services are part of

Q. The less involved consumer buying behavior in which customers perceive few differences between brands is called

Q. In marketing, the potential customer's familiarity with advertising creates

Q. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called

Q. The segmentation of market in groups having similar needs and wants is known as

Q. The products that customers buy after careful comparison on price and quality are called

Q. The buying of products such as 'laundry detergents' is an example of

Q. Coca-Cola creates marketing programs targeting teen agers world widely is an example of

Q. The industry installations and equipment are classified in group of

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!