Q. The low involved buying behavior of consumers while perceiving significant differences between brands is called

View solution

Q. The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

View solution

Q. According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

View solution

Q. The positioning statement must state the category of brands and its

View solution

Q. The 'local or individual marketing' is also called as

View solution

Q. According to brand personality traits, the 'ruggedness' is concluded as brand being

View solution

Q. Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of

View solution

Q. According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as

View solution

Q. That minor stimuli which determines when and how customer will respond in certain way is called

View solution

Q. The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as

View solution

Q. The competitive marketing strategies plays a role in companies

View solution

Q. The products that consists of activities and benefits offered for sale are called

View solution

Q. The 'Harley-Davidson' which marketed bikes for female segment of market is an example of

View solution

Q. The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

View solution

Q. The marketing strategy which does not focus on the difference between the consumer needs is called

View solution

Q. The situation in which the company targets whole market with one similar offer is called as

View solution

Q. The paints, nails and brooms are classic examples of

View solution

Q. The supplies such as lubricants, coal, paper and pencils are best classified as

View solution

Q. The product quality level is considered as part of

View solution

Q. The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of

View solution