Question

After the idea generation through internal and external sources, the next step is

a.

idea screening

b.

product screening

c.

customer screening

d.

raw material screening

Answer: (a).idea screening

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. After the idea generation through internal and external sources, the next step is

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. When any potential customer become a regular user of the product, this change is called

Q. The pricing issues across channel levels includes

Q. The aspects of brand that are linked to human traits, developed in a specific mix called

Q. The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as

Q. The tendency to which existing products appears less superior compared to innovative products is classified as

Q. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called

Q. According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as

Q. The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

Q. The marketers can build up demand of a particular product by

Q. The remembrance of good points that are related to choose a brand as compared to competing brands is called

Q. The adopter group 'late majority' is classified as

Q. According to sustainable marketing, the major movements includes

Q. The low involved buying behavior of consumers while perceiving significant differences between brands is called

Q. The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

Q. According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

Q. The positioning statement must state the category of brands and its

Q. The 'local or individual marketing' is also called as

Q. According to brand personality traits, the 'ruggedness' is concluded as brand being

Q. Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of

Q. According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!