Q. The type of information consumer obtains by using and examining the product is classified as

View solution

Q. After the idea generation through internal and external sources, the next step is

View solution

Q. When any potential customer become a regular user of the product, this change is called

View solution

Q. The pricing issues across channel levels includes

View solution

Q. The aspects of brand that are linked to human traits, developed in a specific mix called

View solution

Q. The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as

View solution

Q. The tendency to which existing products appears less superior compared to innovative products is classified as

View solution

Q. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called

View solution

Q. According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as

View solution

Q. The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

View solution

Q. The marketers can build up demand of a particular product by

View solution

Q. The remembrance of good points that are related to choose a brand as compared to competing brands is called

View solution

Q. The adopter group 'late majority' is classified as

View solution

Q. According to sustainable marketing, the major movements includes

View solution

Q. The low involved buying behavior of consumers while perceiving significant differences between brands is called

View solution

Q. The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

View solution

Q. According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

View solution

Q. The positioning statement must state the category of brands and its

View solution

Q. The 'local or individual marketing' is also called as

View solution

Q. According to brand personality traits, the 'ruggedness' is concluded as brand being

View solution