Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 3 of 24

Discover more Topics under Marketing and Marketing Management

Q21.
The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as
Discuss
Answer: (a).loss leader pricing
Q22.
In the personal selling process, the step which consists of identifying potential customers is classified as
Discuss
Answer: (c).prospecting
Q23.
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called
Discuss
Answer: (d).direct marketing
Q24.
A descriptive thought about something held by a person is classified as
Discuss
Answer: (c).beliefs
Q25.
The Jeep can associated with brand personality trait known as
Discuss
Answer: (a).ruggedness
Q26.
The kind of information consumer obtains from advertising campaigns and sales people is classified as
Discuss
Answer: (b).commercial sources
Q27.
According to SWOT analysis, the analysis of Opportunities & Threats is part of
Discuss
Answer: (b).External environment
Q28.
The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of
Discuss
Answer: (d).business promotions
Q29.
According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in
Discuss
Answer: (c).self-actualization needs
Q30.
The type of discount made to those buyers who use to buy the products or services that are out of season is classified as
Discuss
Answer: (b).seasonal discount