Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

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Pricing Strategy MCQs | Page 3 of 24

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Q21.
The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as

a.

reduction of discounts

b.

unbundling

c.

delayed quotation pricing

d.

escalator clauses

Discuss
Answer: (b).unbundling
Q22.
The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as

a.

pull strategy

b.

moral selling strategy

c.

rational selling strategy

d.

push strategy

Discuss
Answer: (a).pull strategy
Q23.
The factors that can affect purchase decision and attention are

a.

attitude of others

b.

unexpected situational factors

c.

expected situational factors

d.

Both a and b

Discuss
Answer: (d).Both a and b
Q24.
The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as

a.

price packs

b.

cents off deals

c.

advertising specialties

d.

Both a and b

Discuss
Answer: (d).Both a and b
Q25.
The detailed description of products, target market, competitors and customer value proposition is classified as

a.

write-up

b.

write-down

c.

follow-up

d.

none of above

Discuss
Answer: (a).write-up
Q26.
The distinct psychological characteristics that play key role in distinguishing one person from another is called

a.

lifestyle

b.

personality

c.

social class

d.

None of the above

Discuss
Answer: (b).personality
Q27.
The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as

a.

markup pricing

b.

target return pricing

c.

target return costing

d.

markup costing

Discuss
Answer: (b).target return pricing
Q28.
The first step in the procedure of setting the price is to

a.

analyzing prices of competitor's

b.

estimating costs

c.

determining demand

d.

select pricing objective

Discuss
Answer: (d).select pricing objective
Q29.
The price cutting technique leads to various possible traps including

a.

price-war traps

b.

shallow-pockets traps

c.

low-quality traps

d.

all of above

Discuss
Answer: (d).all of above
Q30.
The price increasing technique in which customers are asked to pay today's price as well as inflation increased before delivery of goods is classified as

a.

escalator clauses

b.

reduction of discounts

c.

unbundling

d.

delayed quotation pricing

Discuss
Answer: (a).escalator clauses
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