Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 8 of 24

Discover more Topics under Marketing and Marketing Management

Q71.
If the desired return on sales is 70% and the markup price is $65 then the unit cost will be
Discuss
Answer: (c).$19.50
Q72.
The reduction in price awarded to customers who buy products in large volumes is classified as
Discuss
Answer: (c).quantity discount
Q73.
The costs of products that do not fluctuate with the level of production are classified as
Discuss
Answer: (d).fixed costs
Q74.
On The Christmas and Easter, lower prices pricing techniques are classified as
Discuss
Answer: (d).special event pricing
Q75.
If the demand of the product changes considerably with the small change in price then the demand is said to be
Discuss
Answer: (c).elastic
Q76.
The pricing strategy uses by companies, operating in price sensitive market is classified as
Discuss
Answer: (a).market penetration pricing
Q77.
In the personal selling process, the step which consists of identifying potential customers is classified as
Discuss
Answer: (c).prospecting
Q78.
According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called
Discuss
Answer: (d).direct marketing
Q79.
A descriptive thought about something held by a person is classified as
Discuss
Answer: (c).beliefs
Q80.
The Jeep can associated with brand personality trait known as
Discuss
Answer: (a).ruggedness