Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 8 of 24

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Q71.
The positioning statement must state the category of brands and its
Discuss
Answer: (a).points of differences
Q72.
The 'local or individual marketing' is also called as
Discuss
Answer: (d).micromarketing
Q73.
According to brand personality traits, the 'ruggedness' is concluded as brand being
Discuss
Answer: (a).outdoorsy and tough
Q74.
Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of
Discuss
Answer: (b).usage rate
Q75.
According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as
Discuss
Answer: (a).physiological needs
Q76.
That minor stimuli which determines when and how customer will respond in certain way is called
Discuss
Answer: (b).cues
Q77.
The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as
Discuss
Answer: (b).sense of mission marketing
Q78.
The competitive marketing strategies plays a role in companies
Discuss
Answer: (b).targeting strategy
Q79.
The products that consists of activities and benefits offered for sale are called
Discuss
Answer: (b).services
Q80.
The 'Harley-Davidson' which marketed bikes for female segment of market is an example of
Discuss
Answer: (b).gender segmentation