Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 9 of 24

Q81.
The process of segmenting the market and identifying which segments to target is classified as
Discuss
Answer: (b).targeting the market
Q82.
The 'wireless communication' is an example of
Discuss
Answer: (c).services
Q83.
The BlackBerry 'on the go connectivity' specific feature is part of
Discuss
Answer: (a).actual product
Q84.
If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as
Discuss
Answer: (b).non-differentiable segments
Q85.
At the final level of planning products, the planners turn the actual product into
Discuss
Answer: (a).augmented product
Q86.
The high-priced photographic equipment is an example of
Discuss
Answer: (c).specialty products
Discuss
Answer: (a).product membership in category
Q88.
The pricing technique which considers pricing for customers living in different locations around the world is classified as
Discuss
Answer: (d).geographical pricing
Q89.
According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of
Discuss
Answer: (c).worth doing
Q90.
In PLC stages, the stage in which sales and profits declines is called
Discuss
Answer: (d).non-innovative stage