Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 11 of 24

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Q101.
The kind of sales people who travel to call all the customers in field is classified as
Discuss
Answer: (b).outside sales force
Q102.
The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as
Discuss
Answer: (c).premium
Q103.
The tendency to which innovation may tried for limited time is
Discuss
Answer: (b).divisibility
Q104.
In the social class classification, the business professionals without any unusual wealth includes
Discuss
Answer: (a).upper middles
Q105.
The 'psychological factors' that affect consumer's buying behaviors includes
Discuss
Answer: (d).all of above
Q106.
The positive situational factors and internal capabilities is part of company's
Discuss
Answer: (a).Strengths
Q107.
According to 'Maslow's hierarchy of needs', the need for security and protection is classified as
Discuss
Answer: (c).safety needs
Q108.
Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called
Discuss
Answer: (b).personal selling
Q109.
The type of information consumer obtains by using and examining the product is classified as
Discuss
Answer: (a).experiential sources
Q110.
After the idea generation through internal and external sources, the next step is
Discuss
Answer: (a).idea screening