Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 13 of 24

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Q121.
The adopter group 'late majority' is classified as
Discuss
Answer: (c).skeptical
Q122.
According to sustainable marketing, the major movements includes
Discuss
Answer: (d).Both a and c
Q123.
The low involved buying behavior of consumers while perceiving significant differences between brands is called
Discuss
Answer: (b).variety seeking buying behavior
Q124.
The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as
Discuss
Answer: (c).psychographic segmentation
Q125.
According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as
Discuss
Answer: (d).esteem needs
Q126.
The positioning statement must state the category of brands and its
Discuss
Answer: (a).points of differences
Q127.
The 'local or individual marketing' is also called as
Discuss
Answer: (d).micromarketing
Q128.
According to brand personality traits, the 'ruggedness' is concluded as brand being
Discuss
Answer: (a).outdoorsy and tough
Q129.
Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of
Discuss
Answer: (b).usage rate
Q130.
According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as
Discuss
Answer: (a).physiological needs