Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 16 of 24

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Q151.
If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is
Discuss
Answer: (d).$32.25
Q152.
The demand curve for the prestige goods slopes is
Discuss
Answer: (a).upward
Q153.
If the total cost is $70000 and the level of production is 30000 units then the average cost will be
Discuss
Answer: (a).$2.33
Q154.
The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of
Discuss
Answer: (b).select pricing objective
Q155.
The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as
Discuss
Answer: (b).everyday low pricing
Q156.
The fixed cost is divided by unit sales and then added into variable cost for calculation is
Discuss
Answer: (b).unit cost
Q157.
The luxury products such as Rolex watches are best classified as
Discuss
Answer: (c).specialty products
Q158.
The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as
Discuss
Answer: (b).price skimming
Q159.
The reduction in prices made on larger purchases is classified as
Discuss
Answer: (b).discount
Q160.
The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called
Discuss
Answer: (a).maturity stage