Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 17 of 24

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Q161.
The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as
Discuss
Answer: (b).sense of mission marketing
Q162.
The competitive marketing strategies plays a role in companies
Discuss
Answer: (b).targeting strategy
Q163.
The products that consists of activities and benefits offered for sale are called
Discuss
Answer: (b).services
Q164.
The 'Harley-Davidson' which marketed bikes for female segment of market is an example of
Discuss
Answer: (b).gender segmentation
Q165.
The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as
Discuss
Answer: (b).demographic segmentation
Q166.
The marketing strategy which does not focus on the difference between the consumer needs is called
Discuss
Answer: (a).mass marketing
Q167.
The situation in which the company targets whole market with one similar offer is called as
Discuss
Answer: (a).mass marketing
Q168.
The paints, nails and brooms are classic examples of
Discuss
Answer: (b).business services
Q169.
The supplies such as lubricants, coal, paper and pencils are best classified as
Discuss
Answer: (a).operating supplies
Q170.
The product quality level is considered as part of
Discuss
Answer: (a).actual product