Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 12 of 24

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Q111.
The pricing strategy used to set prices for products that are optional with the main product bought is called
Discuss
Answer: (c).optional product pricing
Q112.
The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of
Discuss
Answer: (b).geographical pricing
Q113.
The luxury products such as Rolex watches are best classified as
Discuss
Answer: (c).specialty products
Q114.
The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as
Discuss
Answer: (b).price skimming
Q115.
The reduction in prices made on larger purchases is classified as
Discuss
Answer: (b).discount
Q116.
The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called
Discuss
Answer: (a).maturity stage
Q117.
The product packaging is futile part of
Discuss
Answer: (c).actual product
Q118.
The less frequently purchased consumer products are called
Discuss
Answer: (a).shopping products
Q119.
In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called
Discuss
Answer: (a).growth stage
Q120.
To form significant picture of the world, the process of information selection, organizing and interpreting is referred as
Discuss
Answer: (a).perception