Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 12 of 24

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Q111.
The market segment which is large enough or profitable enough to be served is known as
Discuss
Answer: (d).substantial segment
Q112.
The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as
Discuss
Answer: (b).demographic segmentation
Q113.
The market which is segmented on the basis of age and gender of customers is classified as
Discuss
Answer: (b).demographic segmentation
Q114.
The market segmentation done on basis of 'occupation' and 'education' of customers is an example of
Discuss
Answer: (b).demographic segmentation
Q115.
The product support services are part of
Discuss
Answer: (b).augmented product
Q116.
The less involved consumer buying behavior in which customers perceive few differences between brands is called
Discuss
Answer: (d).habitual buying behavior
Q117.
In marketing, the potential customer's familiarity with advertising creates
Discuss
Answer: (a).brand familiarity
Q118.
The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called
Discuss
Answer: (a).consumer oriented marketing
Q119.
The segmentation of market in groups having similar needs and wants is known as
Discuss
Answer: (a).intermarket segmentation
Q120.
The products that customers buy after careful comparison on price and quality are called
Discuss
Answer: (c).shopping products