Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 15 of 24

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Q141.
The stage in which the problem or need is recognized by consumers is classified as
Discuss
Answer: (a).need recognition
Discuss
Answer: (c).augmented products
Discuss
Answer: (a).developing marketing strategy
Q144.
The pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as
Discuss
Answer: (a).basing point pricing
Q145.
The products that consumer doses not really consider buying is classified as
Discuss
Answer: (a).unsought consumer products
Q146.
The portable factory equipment such as lift trucks is an example of
Discuss
Answer: (a).industrial accessory equipment
Q147.
The pure tangible good and pure services are two extremes of
Discuss
Answer: (a).market offering
Q148.
The question of buyer "what I am really buying?" is addresses in strategy called
Discuss
Answer: (d).customer core value
Q149.
The pricing strategy used to set prices for products that are optional with the main product bought is called
Discuss
Answer: (c).optional product pricing
Q150.
The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of
Discuss
Answer: (b).geographical pricing