Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 4 of 24

Q31.
According to 'Maslow's hierarchy of needs', the need for security and protection is classified as
Discuss
Answer: (c).safety needs
Q32.
Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called
Discuss
Answer: (b).personal selling
Q33.
The type of information consumer obtains by using and examining the product is classified as
Discuss
Answer: (a).experiential sources
Q34.
After the idea generation through internal and external sources, the next step is
Discuss
Answer: (a).idea screening
Q35.
When any potential customer become a regular user of the product, this change is called
Discuss
Answer: (a).adoption
Q36.
The pricing issues across channel levels includes
Discuss
Answer: (b).deceptive pricing
Q37.
The aspects of brand that are linked to human traits, developed in a specific mix called
Discuss
Answer: (b).brand personality
Q38.
The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as
Discuss
Answer: (a).customer sales force structure
Q39.
The tendency to which existing products appears less superior compared to innovative products is classified as
Discuss
Answer: (a).relative advantage
Q40.
The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called
Discuss
Answer: (c).two-part pricing
Page 4 of 24