Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 2 of 24

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Q11.
The person self-image also called as its
Discuss
Answer: (d).self-concept
Q12.
The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as
Discuss
Answer: (a).pull strategy
Q13.
The factors that can affect purchase decision and attention are
Discuss
Answer: (d).Both a and b
Q14.
The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as
Discuss
Answer: (d).Both a and b
Q15.
The detailed description of products, target market, competitors and customer value proposition is classified as
Discuss
Answer: (a).write-up
Q16.
The distinct psychological characteristics that play key role in distinguishing one person from another is called
Discuss
Answer: (b).personality
Q17.
The standard amount that must be sold by salesperson of the company's total product is classified as
Discuss
Answer: (d).sales quota
Q18.
The group of customers who follows a majority of people before buying innovative products is called
Discuss
Answer: (a).late majority
Q19.
The type of communication channel that send message without personal feedback or contact is classified as
Discuss
Answer: (d).non-personal communication channels
Q20.
The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as
Discuss
Answer: (b).presentation