Q. The Company?s strengths and weakness are evaluated in

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Q. According to customers, the trend of interpreting information in a way to support what they already believe is

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Q. The 'social factors' includes

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Q. The adopter group 'early majority' is

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Q. The kind of sales people who travel to call all the customers in field is classified as

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Q. The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as

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Q. The tendency to which innovation may tried for limited time is

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Q. In the social class classification, the business professionals without any unusual wealth includes

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Q. The 'psychological factors' that affect consumer's buying behaviors includes

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Q. The positive situational factors and internal capabilities is part of company's

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Q. According to 'Maslow's hierarchy of needs', the need for security and protection is classified as

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Q. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called

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Q. The type of information consumer obtains by using and examining the product is classified as

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Q. After the idea generation through internal and external sources, the next step is

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Q. When any potential customer become a regular user of the product, this change is called

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Q. The pricing issues across channel levels includes

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Q. The aspects of brand that are linked to human traits, developed in a specific mix called

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Q. The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as

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Q. The tendency to which existing products appears less superior compared to innovative products is classified as

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Q. The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called

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