Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 5 of 24

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Q41.
According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as
Discuss
Answer: (a).selective attention
Q42.
The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of
Discuss
Answer: (c).psychographic segmentation
Q43.
The marketers can build up demand of a particular product by
Discuss
Answer: (d).all of above
Q44.
The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as
Discuss
Answer: (b).functional discount
Q45.
The price of product is subtracted from variable cost than divided by fixed cost for calculation is
Discuss
Answer: (b).break-even volume
Q46.
The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as
Discuss
Answer: (a).image pricing
Q47.
The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as
Discuss
Answer: (c).Dutch auctions
Q48.
Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of
Discuss
Answer: (a).One seller, many buyers
Q49.
The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called
Discuss
Answer: (d).buy back arrangement
Q50.
The pricing technique according to which seller's charge high prices every day and offer low prices on temporary basis is classified as
Discuss
Answer: (a).high low pricing