Marketing Channels MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Channels, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Channels MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Channels mcq questions that explore various aspects of Marketing Channels problems. Each MCQ is crafted to challenge your understanding of Marketing Channels principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Channels MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Channels. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Channels knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Channels MCQs | Page 5 of 12

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Q41.
The functions of marketing channels such as storage, title and movement of goods, create flow of activity in
Discuss
Answer: (a).forward direction
Discuss
Answer: (c).direct marketing channel
Q43.
Considering marketing channels, the examples of merchants are
Discuss
Answer: (a).retailers and wholesalers
Q44.
In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as
Discuss
Answer: (d).agents
Q45.
The conflict that can occur between two channels which operate at same level is classified as
Discuss
Answer: (b).horizontal channel conflict
Q46.
In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as
Discuss
Answer: (c).facilitators
Q47.
The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as
Discuss
Answer: (b).pull strategy
Q48.
The tendency of difficult understanding related to use of market offering is called
Discuss
Answer: (b).complexity
Q49.
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as
Discuss
Answer: (a).emotional appeal
Q50.
The customers in growth stage of life cycle of products are classified as
Discuss
Answer: (b).early adopters