Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 8 of 32

Q71.
The products or services having significant group of buyers who are willing to make purchase efforts are called
Discuss
Answer: (c).specialty products
Q72.
The negative situational factors are part of
Discuss
Answer: (b).Weaknesses
Q73.
The factors that must be considered while designing the pricing strategies are
Discuss
Answer: (d).all of above
Q74.
The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called
Discuss
Answer: (c).environmentalism
Q75.
The lot of marketing efforts are required to market the products and services for the product category called
Discuss
Answer: (a).unsought consumer products
Q76.
The higher is the gap between product performance and customer expectations, the customer is
Discuss
Answer: (b).more dissatisfied
Q77.
The type of value based pricing includes
Discuss
Answer: (d).Both a and c
Q78.
The adopter group 'innovators' are
Discuss
Answer: (b).venturesome
Discuss
Answer: (d).inbound ⁄ outbound marketing
Discuss
Answer: (a).need recognition