Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 6 of 32

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Q51.
The SBU's of a company with low market share and growth rate are considered in
Discuss
Answer: (b).Dogs
Q52.
The only element which is cause of income for company is
Discuss
Answer: (a).price
Q53.
Evaluation of the profitability of each segment is called
Discuss
Answer: (a).Targeting
Q54.
The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as
Discuss
Answer: (c).salutary products
Q55.
The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as
Discuss
Answer: (d).desirable products
Q56.
In growth-share matrix, the high growth and high share SBU's are considered as
Discuss
Answer: (a).Stars
Discuss
Answer: (d).discount and bonus pricing
Q58.
The sum of variable costs and fixed costs is called
Discuss
Answer: (a).total costs
Q59.
The products or market offering bought by consumers for personal consumption are classified as
Discuss
Answer: (b).consumer products
Q60.
The buying of products such as 'fast food' is an example of
Discuss
Answer: (d).convenient products