Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 5 of 32

Q41.
The SBU's in 'Stars' category requires
Discuss
Answer: (a).Heavy investment
Q42.
The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as
Discuss
Answer: (a).target costing
Q43.
The loss in sales because of poor quality raw materials have been used in production is concluded in company?s
Discuss
Answer: (c).Opportunities
Q44.
The situation in which company is making more sales with its existing product is classified as
Discuss
Answer: (b).Market penetration
Q45.
Permanent and ordered division in society on basis of values and interests is called
Discuss
Answer: (a).social class
Q46.
According to marketing four Ps, the credit terms can be classified as
Discuss
Answer: (c).Price
Q47.
Considering the strategic planning, the 'Organizations purpose' statement is known as
Discuss
Answer: (b).Mission statement
Q48.
In measuring consumer's major AIO dimensions, the 'activities' includes
Discuss
Answer: (a).social events
Q49.
From the buyer's point of view, the product is considered as
Discuss
Answer: (a).Customers cost
Q50.
The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as
Discuss
Answer: (a).deficient products
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