Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 2 of 32

Q11.
The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as
Discuss
Answer: (a).integrated logistics management
Q12.
The breakeven pricing strategy is also called
Discuss
Answer: (c).target return pricing
Q13.
The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as
Discuss
Answer: (d).indirect channel
Q14.
The strategy of launching new product in new market is known as
Discuss
Answer: (d).Diversification
Q15.
The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as
Discuss
Answer: (c).physical distribution
Q16.
The kind of advantage gained by offering greater value to customers as compared to competitors is classified as
Discuss
Answer: (a).competitive advantage
Q17.
The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as
Discuss
Answer: (b).customer centered company
Q18.
The independent service provider of logistics who can do all the functions required by clients is classified as
Discuss
Answer: (c).Third party logistics provider
Q19.
The network of company's supply chain and its customers is called
Discuss
Answer: (b).Value delivery network
Q20.
The process of comparing own products or services to leading firms practices to improve performance and quality is called
Discuss
Answer: (c).benchmarking
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