Selling and Sales Promotion MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Selling and Sales Promotion, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Selling and Sales Promotion MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Selling and Sales Promotion mcq questions that explore various aspects of Selling and Sales Promotion problems. Each MCQ is crafted to challenge your understanding of Selling and Sales Promotion principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Selling and Sales Promotion MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Selling and Sales Promotion. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Selling and Sales Promotion knowledge to the test? Let's get started with our carefully curated MCQs!

Selling and Sales Promotion MCQs | Page 2 of 4

Q11.
The prices that buyers keep in their mind and compare the price of given product to other product's prices are called
Discuss
Answer: (c).reference prices
Q12.
Finding new segments and new users which can result in increased consumption of market offering is said to be
Discuss
Answer: (d).modifying the market
Q13.
The type of cost reduction made for buyers who pay their accounts payable promptly is classified as
Discuss
Answer: (a).cash discount
Q14.
The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as
Discuss
Answer: (c).dynamic pricing
Q15.
The pricing strategy which is used in market penetration strategy is
Discuss
Answer: (b).freight absorption costing
Q16.
The pricing issues within channel levels includes
Discuss
Answer: (b).predatory pricing
Q17.
The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as
Discuss
Answer: (a).functional discount
Q18.
If customers perceive that price of product is greater than the value it provides to customer then the customer
Discuss
Answer: (d).would not buy product
Q19.
The first step of value based pricing is to
Discuss
Answer: (a).assess needs of customer
Discuss
Answer: (a).design a product
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