| 46. | The resources and dollars allocated to companies or products promotional program are classified as |
| a. | advertising messages |
| b. | advertising budget |
| c. | advertising strategy |
| d. | advertising objective |
| View Answer Report Discuss 50-50! |
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Answer: (b).advertising budget
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| 47. | The fit between customer need and company's market offering in 'Strangers' group is |
| a. | Little fit |
| b. | Strong fit |
| c. | Good fit |
| d. | Limited fit |
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Answer: (a).Little fit
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| 48. | The cost of products or services are considered to set |
| a. | floor for cost |
| b. | ceiling for prices |
| c. | floor for prices |
| d. | ceiling for cost |
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Answer: (c).floor for prices
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| 49. | The good, service or idea that is perceived as new by potential customers is an example of |
| a. | adoption process |
| b. | new product |
| c. | existing product |
| d. | none of above |
| View Answer Report Discuss 50-50! |
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Answer: (b).new product
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| 50. | The 'buyer's black box' consists of |
| a. | characteristics of buyers |
| b. | technological factors |
| c. | the cultural environment |
| d. | the economic environment |
| View Answer Report Discuss 50-50! |
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Answer: (a).characteristics of buyers
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