Managing Marketing Information MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Managing Marketing Information, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Managing Marketing Information MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Managing Marketing Information mcq questions that explore various aspects of Managing Marketing Information problems. Each MCQ is crafted to challenge your understanding of Managing Marketing Information principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Managing Marketing Information MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Managing Marketing Information. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Managing Marketing Information knowledge to the test? Let's get started with our carefully curated MCQs!

Managing Marketing Information MCQs | Page 6 of 21

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Q51.
The researcher selects sample which is at his most ease is
Discuss
Answer: (d).convenience sample
Q52.
According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as
Discuss
Answer: (b).social needs
Q53.
The researcher interviews specific number of people in
Discuss
Answer: (b).quota sample
Discuss
Answer: (a).point of differences
Q55.
The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of
Discuss
Answer: (b).consumer promotions
Q56.
The kind of costs which is directly proportional to level of production are called
Discuss
Answer: (c).variable costs
Q57.
The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as
Discuss
Answer: (c).customer value based pricing
Q58.
The collection, analysis and reporting of available data for any given marketing situation is classified as
Discuss
Answer: (c).marketing research
Q59.
The types of reassert instruments available to market researcher are of
Discuss
Answer: (a).Two types
Q60.
The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
Discuss
Answer: (c).sweepstakes