| 26. | The 'limited fit' between customer needs and company's product is shown by |
| a. | Barnacles |
| b. | Butterflies |
| c. | True friends |
| d. | Strangers |
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Answer: (a).Barnacles
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| 27. | The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as |
| a. | rational style |
| b. | persuasive style |
| c. | creative style |
| d. | execution style |
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Answer: (d).execution style
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| 28. | The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called |
| a. | advertising agency |
| b. | managing agency |
| c. | research agency |
| d. | rational agency |
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Answer: (a).advertising agency
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| 29. | The type of market offerings that customers buy without committing any buying efforts are called |
| a. | specialty products |
| b. | local goods |
| c. | convenience products |
| d. | industrial products |
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Answer: (c).convenience products
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| 30. | Major environmental forces are |
| a. | Suppliers & consumers |
| b. | Company & competitors |
| c. | Marketing intermediaries |
| d. | None of the above |
| View Answer Report Discuss 50-50! |
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Answer: (a).Suppliers & consumers
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