Managing Marketing Information MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Managing Marketing Information, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Managing Marketing Information MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Managing Marketing Information mcq questions that explore various aspects of Managing Marketing Information problems. Each MCQ is crafted to challenge your understanding of Managing Marketing Information principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Managing Marketing Information MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Managing Marketing Information. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Managing Marketing Information knowledge to the test? Let's get started with our carefully curated MCQs!

Managing Marketing Information MCQs | Page 7 of 21

Discuss
Answer: (b).simple random sample
Q62.
If customers perceive that price of product is less than the value it provides to customer then the customer
Discuss
Answer: (a).would buy product
Q63.
The information obtained from company's network data sources is classified as
Discuss
Answer: (a).internal databases
Q64.
The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as
Discuss
Answer: (a).cash refund
Q65.
The research approaches in marketing research does not include
Discuss
Answer: (b).observational research
Q66.
According to consumer promotion techniques, the cash refunds are also classified as
Discuss
Answer: (d).cash rebates
Q67.
The lifestyle measuring consumers major dimensions such as
Discuss
Answer: (d).all of above
Q68.
Each member of selected sample has equal chance of selection in
Discuss
Answer: (c).simple random sample
Q69.
The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called
Discuss
Answer: (a).organizational climate
Q70.
The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as
Discuss
Answer: (a).sales person