| 31. | The product or service that can satisfy a need or want is called |
| a. | market offering |
| b. | marketing mix |
| c. | market segmentation |
| d. | target market |
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Answer: (a).market offering
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| 32. | The products and services consumers shop frequently are classified as |
| a. | convenience products |
| b. | shopping products |
| c. | customer value |
| d. | branding |
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Answer: (a).convenience products
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| 33. | Marketing myopia is to pay attention to |
| a. | Product offered by company |
| b. | Benefits produced by products |
| c. | Experiences associated with products |
| d. | None of above |
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Answer: (a).Product offered by company
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| 34. | The low price sensitivity for buying the specific brand is called |
| a. | sought products |
| b. | unsought products |
| c. | industrial products |
| d. | specialty products |
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Answer: (d).specialty products
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| 35. | The office equipment such as computers and fax machines are best examples of |
| a. | industrial accessory equipment |
| b. | industrial office equipment |
| c. | fixed equipment |
| d. | installation |
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Answer: (a).industrial accessory equipment
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