| 51. | The researcher selects sample which is at his most ease is |
| a. | stratified random sample |
| b. | cluster sample |
| c. | simple random sample |
| d. | convenience sample |
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Answer: (d).convenience sample
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| 52. | According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as |
| a. | physiological needs |
| b. | social needs |
| c. | safety needs |
| d. | esteem needs |
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|
Answer: (b).social needs
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| 53. | The researcher interviews specific number of people in |
| a. | stratified random sample |
| b. | quota sample |
| c. | simple random sample |
| d. | convenience sample |
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|
Answer: (b).quota sample
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| 54. | The brand's superiority is based on its |
| a. | point of differences |
| b. | points of priority |
| c. | points of membership category |
| d. | point of similarities |
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|
Answer: (a).point of differences
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| 55. | The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of |
| a. | organizational promotion |
| b. | consumer promotions |
| c. | inbound promotion |
| d. | outbound promotion |
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|
Answer: (b).consumer promotions
|