Managing Marketing Information MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Managing Marketing Information, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Managing Marketing Information MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Managing Marketing Information mcq questions that explore various aspects of Managing Marketing Information problems. Each MCQ is crafted to challenge your understanding of Managing Marketing Information principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Managing Marketing Information MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Managing Marketing Information. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Managing Marketing Information knowledge to the test? Let's get started with our carefully curated MCQs!

Managing Marketing Information MCQs | Page 11 of 21

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Q101.
The series of steps that must be followed by sales people is classified as
Discuss
Answer: (b).selling process
Q102.
The short term benefit given to the customers to attract more customers is called
Discuss
Answer: (a).sales promotion
Q103.
In marketing research, asking preferences and questions about buying behavior is example of
Discuss
Answer: (d).survey research
Q104.
The first step in personal selling process is to
Discuss
Answer: (a).prospecting and qualifying
Q105.
The kind of information consumer obtains from mass media and internet searches classified as
Discuss
Answer: (c).public sources
Q106.
The internal limitations can be classified as organization's own
Discuss
Answer: (b).Weaknesses
Q107.
The discomfort at the buyers end caused by conflict in post purchase behavior is classified as
Discuss
Answer: (a).cognitive dissonance
Q108.
The research which is completed with the objective to test hypothesis is called
Discuss
Answer: (a).casual research
Q109.
In growth-share matrix, the vertical axis represents
Discuss
Answer: (c).Market growth rate
Q110.
According to marketing four Ps, the cash rebates are part of
Discuss
Answer: (d).Promotion