51. | The researcher selects sample which is at his most ease is |
a. | stratified random sample |
b. | cluster sample |
c. | simple random sample |
d. | convenience sample |
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Answer: (d).convenience sample
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52. | According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as |
a. | physiological needs |
b. | social needs |
c. | safety needs |
d. | esteem needs |
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Answer: (b).social needs
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53. | The researcher interviews specific number of people in |
a. | stratified random sample |
b. | quota sample |
c. | simple random sample |
d. | convenience sample |
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Answer: (b).quota sample
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54. | The brand's superiority is based on its |
a. | point of differences |
b. | points of priority |
c. | points of membership category |
d. | point of similarities |
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Answer: (a).point of differences
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55. | The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of |
a. | organizational promotion |
b. | consumer promotions |
c. | inbound promotion |
d. | outbound promotion |
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Answer: (b).consumer promotions
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