| 56. | The kind of costs which is directly proportional to level of production are called |
| a. | total costs |
| b. | overhead costs |
| c. | variable costs |
| d. | fixed costs |
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Answer: (c).variable costs
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| 57. | The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as |
| a. | competition based pricing |
| b. | discount and bonus pricing |
| c. | customer value based pricing |
| d. | cost based pricing |
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Answer: (c).customer value based pricing
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| 58. | The collection, analysis and reporting of available data for any given marketing situation is classified as |
| a. | external databases |
| b. | outsourced databases |
| c. | marketing research |
| d. | Both a and b |
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Answer: (c).marketing research
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| 59. | The types of reassert instruments available to market researcher are of |
| a. | Two types |
| b. | Three types |
| c. | Four types |
| d. | Five types |
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Answer: (a).Two types
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| 60. | The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as |
| a. | cash refunds |
| b. | cash sample |
| c. | sweepstakes |
| d. | cents off deals |
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Answer: (c).sweepstakes
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