E-PolyLearning

56. The kind of costs which is directly proportional to level of production are called
a. total costs
b. overhead costs
c. variable costs
d. fixed costs
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Answer: (c).variable costs

57. The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as
a. competition based pricing
b. discount and bonus pricing
c. customer value based pricing
d. cost based pricing
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Answer: (c).customer value based pricing

58. The collection, analysis and reporting of available data for any given marketing situation is classified as
a. external databases
b. outsourced databases
c. marketing research
d. Both a and b
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Answer: (c).marketing research

59. The types of reassert instruments available to market researcher are of
a. Two types
b. Three types
c. Four types
d. Five types
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Answer: (a).Two types

60. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
a. cash refunds
b. cash sample
c. sweepstakes
d. cents off deals
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Answer: (c).sweepstakes