| 41. | The Company focuses on product improvements on continuous basis in the marketing concept called |
| a. | The product concept |
| b. | The production concept |
| c. | The selling concept |
| d. | None of the above |
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Answer: (a).The product concept
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| 42. | The products that requires mass marketing by producers and manufacturers are classified as |
| a. | sought specialty products |
| b. | unsought consumer products |
| c. | convenient specialty products |
| d. | convenience products and services |
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Answer: (d).convenience products and services
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| 43. | Stock market investors are considered as example of |
| a. | Strangers |
| b. | Butterflies |
| c. | True friends |
| d. | Barnacles |
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Answer: (b).Butterflies
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| 44. | The distinction between industrial and consumer products is because of |
| a. | purpose of buying the product |
| b. | quantity of buying the product |
| c. | quality of bought product |
| d. | all of above |
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Answer: (a).purpose of buying the product
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| 45. | The highly loyal but less potential profitable customer's group is of |
| a. | Butterflies |
| b. | Barnacles |
| c. | True friends |
| d. | Strangers |
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Answer: (b).Barnacles
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