E-PolyLearning

41. The Company focuses on product improvements on continuous basis in the marketing concept called
a. The product concept
b. The production concept
c. The selling concept
d. None of the above
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Answer: (a).The product concept

42. The products that requires mass marketing by producers and manufacturers are classified as
a. sought specialty products
b. unsought consumer products
c. convenient specialty products
d. convenience products and services
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Answer: (d).convenience products and services

43. Stock market investors are considered as example of
a. Strangers
b. Butterflies
c. True friends
d. Barnacles
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Answer: (b).Butterflies

44. The distinction between industrial and consumer products is because of
a. purpose of buying the product
b. quantity of buying the product
c. quality of bought product
d. all of above
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Answer: (a).purpose of buying the product

45. The highly loyal but less potential profitable customer's group is of
a. Butterflies
b. Barnacles
c. True friends
d. Strangers
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Answer: (b).Barnacles