E-PolyLearning

21. The factors influence innovation's rate of adoption are
a. relative advantage
b. divisibility
c. communicability
d. all of above
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Answer: (d).all of above

22. According to brand personality traits, the 'sincerity' is concluded as brand being
a. outdoorsy and tough
b. daring and imaginative
c. cheerful and wholesome
d. charming and upper class
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Answer: (c).cheerful and wholesome

23. The segmentation based on climate basis is an example of
a. geographic segmentation
b. demographic segmentation
c. psychographic segmentation
d. behavioral segmentation
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Answer: (a).geographic segmentation

24. The group which adopts innovation only after it becomes a tradition is classified as
a. late majority
b. early majority
c. laggard
d. early adopter
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Answer: (c).laggard

25. The company marketing mix that target market segments very broadly is called
a. mass marketing
b. segmented marketing
c. niche marketing
d. micromarketing
View Answer Report Discuss 50-50!
Answer: (a).mass marketing

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