21. | The factors influence innovation's rate of adoption are |
a. | relative advantage |
b. | divisibility |
c. | communicability |
d. | all of above |
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Answer: (d).all of above
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22. | According to brand personality traits, the 'sincerity' is concluded as brand being |
a. | outdoorsy and tough |
b. | daring and imaginative |
c. | cheerful and wholesome |
d. | charming and upper class |
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Answer: (c).cheerful and wholesome
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23. | The segmentation based on climate basis is an example of |
a. | geographic segmentation |
b. | demographic segmentation |
c. | psychographic segmentation |
d. | behavioral segmentation |
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Answer: (a).geographic segmentation
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24. | The group which adopts innovation only after it becomes a tradition is classified as |
a. | late majority |
b. | early majority |
c. | laggard |
d. | early adopter |
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Answer: (c).laggard
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25. | The company marketing mix that target market segments very broadly is called |
a. | mass marketing |
b. | segmented marketing |
c. | niche marketing |
d. | micromarketing |
View Answer Report Discuss 50-50! |
Answer: (a).mass marketing
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