| 21. | The factors influence innovation's rate of adoption are |
| a. | relative advantage |
| b. | divisibility |
| c. | communicability |
| d. | all of above |
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Answer: (d).all of above
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| 22. | According to brand personality traits, the 'sincerity' is concluded as brand being |
| a. | outdoorsy and tough |
| b. | daring and imaginative |
| c. | cheerful and wholesome |
| d. | charming and upper class |
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Answer: (c).cheerful and wholesome
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| 23. | The segmentation based on climate basis is an example of |
| a. | geographic segmentation |
| b. | demographic segmentation |
| c. | psychographic segmentation |
| d. | behavioral segmentation |
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Answer: (a).geographic segmentation
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| 24. | The group which adopts innovation only after it becomes a tradition is classified as |
| a. | late majority |
| b. | early majority |
| c. | laggard |
| d. | early adopter |
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Answer: (c).laggard
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| 25. | The company marketing mix that target market segments very broadly is called |
| a. | mass marketing |
| b. | segmented marketing |
| c. | niche marketing |
| d. | micromarketing |
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|
Answer: (a).mass marketing
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