E-PolyLearning

11. The 'brand personality' includes
a. sincerity
b. sophistication
c. competence and excitement
d. all of above
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Answer: (d).all of above

12. Segmentation of international markets on the basis of common languages, religions and customs is example of
a. geographic location
b. cultural factors
c. economic factors
d. political and legal factors
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Answer: (b).cultural factors

13. The customers who are community group leaders and carefully adopt new ideas are called
a. innovators
b. early majority
c. laggard
d. early adopter
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Answer: (d).early adopter

14. The market coverage strategy which captures the large share of one or more segments is called
a. mass marketing
b. segmented marketing
c. niche marketing
d. micromarketing
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Answer: (c).niche marketing

15. The customer adopter groups include
a. innovator
b. early majority
c. laggard
d. early adopter
View Answer Report Discuss 50-50!
Answer: (d).early adopter

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